Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. AZ Department of Health Services Directors Blog. This course can provide a basic understanding of the PIO function for those new to the position. Resident/Non-Resident, Trainer Program, etc. Final Exam for: IS-29.a: Public Information Officer. The Incident Command System is a fundamental element of emergency management. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . The most important point is is an example of a transition phrase or: A. Determine information to be communicated to the public. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. After taking this course you may want to take other courses to help you continue your professional development. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Do you follow through? (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. the feedback has been, you know, we appreciate this. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Proactivity occurs during A. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. 17. Emergency Management Institute On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. T;)D2Dt `NY"`~XH@P ` Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. You should set a realistic deadline and interim benchmarks, as needed. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Campaigns are usually multifaceted, combining events and various media to get the message out. FEMA IS-29: Public Information Officer Awareness Answers. D. Identify opportunities for public awareness campaigns. Social networking sites are online communities that connect people. 494 0 obj <> endobj Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Serves as an advisor to the Incident Commander. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: PIOs need to have a complete understanding of the community's demographics in order to: A. Determine who your audience is, what they need to know, and what they already know. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. List the skills needed to be an effective PIO. A campaign on hurricane awareness wont get much play in December. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Were people prepared for previous incidents? Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Resource Typing Definition for Response . Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Brian Hyer: We had all kinds of questions. Evaluate the effectiveness of your campaign. Work to keep them out of danger as you would any member of the public. B. * The social media links provided are for reference only. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Create clear and easily understood messages. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. A micro-blog is a type of blog where the message is shorter. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Verdi White: And I believe that that has helped in our relationship with the media. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Describe traditional media available for communication. Your media list should be current, complete, and tailored to your organization. A well-executed interview will likely not A. advance leaderships goals. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. B. is not bound by public record laws. endstream endobj 1929 0 obj <. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. With passive voice, the subject is thereceiverof the action. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. One of the advantages of the Incident Command System (ICS) is: A. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. In the next lesson you will learn how to communicate effectively when an incident happens. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Consider your resources and your role in ICS. The good news is that preventing heat related illness is easy to do if you just use common sense. 524 0 obj <>stream This course can provide a basic understanding of the PIO function for those new to the position. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Please review the IS FAQ's for more information. B. describes a writing technique applied to social media content. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Selects the right tools for the messages. This feature can facilitate abuse of the system. For more information on AP style, go tohttp://www.apstylebook.com. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Refer to the list below. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Switchboard: (301) 447-1000 1. For some incidents, implementing a media area may be an important way to manage the situation. This training focuses on both parts of the equation. Disclosing information to the public in ways that are easy to find and use. Providing information and access to newsmakers. Once your campaign is implemented, the last step is to determine its success. 140-character stand-alone micro-blog statements. A. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Another way to express your key message B. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Keep the subject and verb close together. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. For example, you can post videos, use social networking sites, and/or create a blog. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. In this lesson youll learn more about creating public awareness campaigns. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B C. result in the need to conduct follow-up interviews. D. enhance agency credibility. A media pool: Note: Media pools can cause disagreements among the media. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Example: Press Release Using Inverted Pyramid Format. Doug Miser. Did the message reach the targeted audience? Describe evolving media tools, including social media, for communication. Communication with internal agency personnel is A. not a role undertaken by a PIO. . Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! All goals should have a target date for completion. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Determining hazard impact is a crucial component in emergency planning. Increase community preparedness is not specific. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Admissions Fax: (301) 447-1658, Independent Study Program Take a zombie apocalypse for example. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Campaigns that combine a mix of media are more likely to be effective in influencing people. FEMA does not endorse any non-government Web sites, companies or applications. Many wikis are open to alteration by the general public without requiring them to register user accounts. D. has become ever more complex as the challenge of delivering messages has evolved. C. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. The widespread use of social media means you and your organization need to include social media in your communication strategy. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. It will keep you focused and is the foundation for evaluating your campaigns success. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. When an emergency happens, ICS is implemented. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa It also helps identify the target audience for a particular public awareness campaign. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. News releases are one of the most commonly used tools for PIOs. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Once you have identified your goal, write it down! Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Test the message on a safe audience B. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Participants will benefit from participating in entry-level incident command system training prior to taking this course. D. The ninety-five (95%) segment of the 95/5 concept, 5. Having such knowledge enables them to make informed choices that affect their health and well-being. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Public information can help people make the right decision at the right time. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. You cantand dont expect them to stay there all of the time. Recall preparation techniques that contribute to a successful media interview. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Determines what the public needs to know. School, 43 Margaret St. . Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. If you use an acronym, make sure your audience understands it. It provides a framework for people from multiple agencies to work well together B. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Having clear goals is the foundation for your campaign. Announce events of interest to your community or share information about an incident. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Use jargon to communicate with your target audience B. A Federal structure designed for large-scale, multijurisdictional incidents B. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Who is likely to be affected by the hazard or threat? When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Public Information and Warning . One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. This awareness-level training is suitable for new PIOs. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Evaluation is crucial for judging the effectiveness of a public awareness campaign. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Recognize various legal aspects associated with emergencies and public information. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. The Governor is continuing to monitor the situation. Its not complicated; its very easy for them, which makes for better reporting. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Select it carefully and choose your background wisely. Speak to several members of the media at one time, especially during an incident. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Lets review the different types of communication tools in more detail, starting with print media. The Governor declared the emergency following a similar declaration by Liberty County. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. %PDF-1.6 % (Unit 2), Describe the types of written products used in public information activities. Contact commercial vendors to identify contacts and the process for news releases. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). . The media will want to get as close as possible to get pictures/audio/interviews. Do not be afraid to put bad news first if that is the message. What events nationally and globally are in the news? As with ICS, the JIS is as simple or complex as the needs of the situation. What is happening in other areas? . At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Walter Monsour: So, the message was managed extremely well. What is in it for them? Communicating factual information with the public is the most important job function of a PIO. C. is a failed theory and should not be used by modern public information officers. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Establish contact with other agency PIOs. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. People have a right and a need to know about the risks they face. Score .9906. This awareness-level training is suitable for new PIOs. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. bronco fender options, polk county florida land development code,
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